As seen in

Childhood is worth protecting.

The Attention Initiative is a cultural intervention designed to empower intentional use of powerful digital technology, especially among young people.

55% of Gen Z

and millennials self-report feeling addicted to their devices.

1

Netflix's CEO said their biggest competitor is sleep.

Reed Hastings, Netflix CEO, 2017: "We’re competing with sleep."

Screen time stories

Coming soon.

In partnership with

Project Reboot